![]() I didn’t want to make the developers feel discouraged. I didn’t link to the games that were the lowest performers. I think it is important for you to look at pages and games that perform well so you can get a sense of the genre and information that Steam users are looking for. I also decided to list and link to games that performed really well. If you see a list of games and one of the names is “redacted”, that is why. For those games they will appear in aggregate charts but not in shortlists. Some developers asked that I not share the name of their game and their specific stats. This report features data from 56 different games. Knowing this data will help you gauge what you should be doing with your marketing. Unless you have been doing this for a while you might look at a 1% impression-to-page-view conversion rate and think your capsule is terrible. I also wanted to help developers understand how their game measured up. ![]() If you participated in the festival and would like to contribute, click here. I was curious how well a festival like this does in giving visibility to a game so I reached out to as many indies as I could and asked them to share their data with me via a survey. You can also watch the featured interviews here. You can still browse the festival page here. However, some games were featured in premium slots called “Featured Demos.” Valve picked 10 developers that they found interesting and did a special QA video. No game was turned away and Valve estimated that the festival had over 900 games included. Valve collected all games and from June 16- June 22nd featured a special Summer Festival Page showcasing all the submitted games. It was a virtual event where developers could upload a free, playable demo to Steam. Last month Valve launched the Steam Summer Festival.
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